Every business requires planning, while a successful planning requires valid and trustable data to support. Data collection is the key factor in planning process. Most of the business, no matter what industry it is in, gaining insights on the store footfall is very important. This is because it helps to identify the store performance in terms of the sales conversion and how much sales opportunity they may have missed.
Inaccurate data may lead to a wrong decision making which may ruin the project implementation plan. Accurate data gives the actual value that is valid and reliable to the standard. It should be reflecting the actual situation and providing the basis to analyze the existing and potential problems that need to be solved. Accuracy is essential for management to make decision on improvingperformance, customer loyalty, and revenue.
If you can’t ‘verify’, you can’t manage
Store manager naturally questions or blames the footfall counting system, as no store wants to be under close scrutiny by the management on their sales conversion rate. The management will lose trust if they have no way to proof the accuracy. That is why most infra-red and thermal counters failed, as they haven’t had a way to backup its accuracy claim.