Case Studies

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Retail Chains

LOCCITANE

L’Occitane

L’Occitane is an international retailer of luxurious beauty products from France, with over 2,000 stores worldwide. L’Occitane bought the counters directly from FootfallCam and installed the counters using their in-house electricians. Data collected from FootfallCam used to analyse traffic patterns, peak period, and rate of store front conversion. It provides parameters for effective staffing and marketing while save cost.


BOSIDENG

Bosideng

Bosideng is one of the largest fashion companies in China with over 7,960 stores, and is expanding overseas, including a £35 million flagship store on Oxford Street, London. They have stores of various sizes from small to large, with differing environment. Bosideng requires a reliable footfall counting system to aid their global expansion. The sales to footfall ratio able to measures the performance of staff and identify the best way to deploy staff from different stores.


BANETTON

United Colours of Benetton

Benetton Group is a global fashion brand, based in Italy, with a network of 6,000 stores internationally. Their stores typically have wide entrances, and high traffic such as at Oxford Circus and Knightsbridge in London. All the footfall data streams back to the central server at their head office in Italy. All the branches able to access the data for better resource planning and allocation.


TAGHEUER

TAG Heuer

TAG Heuer is the switzerland watchmaker of luxury timepiece, and part of the LVMH Group, with boutiques in 57 countries. TAG replaced its previous beam counters with FootfallCam for better accuracy.  It is used to measure traffic patterns, to identify peak period, to gauge responses to events/marketing campaign and to monitor sales conversion.


NorthWestRegionalCollege

North West Regional College

North West Regional College (NWRC) is a higher education college in the north-west region of Northern Ireland. The college has three main campuses: Each year approximately 25,000 students attend the college to undertake a range of academic courses. NWRC relies on student traffic pattern analysis to identify if and where changes need to be made to their facilities across their campuses. For example, they monitor students’ access to facilities when spring break comes to make necessary adjustment to staffing and the opening of relevant facilities to save cost.


ddFred Perry

The company was created in 1955 by the British tennis star Fred Perry, the last Briton to win the Wimbledon men’s singles title. Fred Perry prides itself on being the first British heritage brand to successfully blend sportswear with streetwear to create some of the most iconic styles of the last century. Today Laurel Wreath logo is recognisable worldwide, with shops and customers across 50 countries around the globe. As a retailer with a variety of situation and high volume of traffic of moving pattern, FootfallCam enables them to measure people accurately on different situation. Our people counter practices a series of video process algorithms to count people even they are moving in groups, in diverse directions, and intelligently discounting trolley, baby carriage, etc. Due to the variances of store environment, camera parameter settings can be fine tune to make sure it is adjusted to fit into the current store environment and to optimize the counting accuracy.

As a retailer with a variety of situation and high volume of traffic of moving pattern, FootfallCam enables them to measure people accurately on different situation. Our people counter practices a series of video process algorithms to count people even they are moving in groups, in diverse directions, and intelligently discounting trolley, baby carriage, etc. Due to the variances of store environment, camera parameter settings can be fine tune to make sure it is adjusted to fit into the current store environment and to optimize the counting accuracy.



combineUnilever

Unilever is the world’s third-largest consumer goods company measured by 2012 revenue. Its products include food, beverages, cleaning agents and personal care products. The people counting system in FootfallCam able to measure the performance of staff by comparing number of sales and customers footfall from different store.

The store has two floors. Each floor display and sell different categories of products. FootfallCam is installed in each floor to compare the footfall rate at different floors. The sales conversion rate and customer dwell time at each floor can be compared to better understand the customer’s taste and current trend.


 

combine_17Calendar Club

Calendar Club is the Europe’s biggest calendar store launched in Autumn 2003. Calendar Club UK specialise in retailing calendars and related merchandise during the busy shopping season.

The footfall data able to identify the peak season of customer visit. With the data, Calendar Club able to facilitate the production planning and staff planning easily.


 

combine_18Trek Bicycle Corporation

Trek Bicycle Corporation is a major bicycle and cycling product manufacturer and distributor. Trek bicycles are marketed through 1,700 dealers across North America, subsidiaries in Europe and Asia as well as distributors in 90 countries worldwide. With FootfallCam, number of customers flow and cross shopping from different stores can be identified easily.

 


 

combine_19Savills

Savills provides real estate services from over 600 offices throughout the Americas, Europe, Asia Pacific, Africa and the Middle East. FootfallCam able to identify the ratio of staff to customer and ratio of sales to customers. The problem of overstaff and understaff can be identified easily and establish corrective action plan quicker.


Retail Stores

combine_10Candy Hero

Candy Hero import unique candy from around the world and sell through online and physical shops in Leeds and York. RetailCam is able to aid management in planning effective operating hours and number of staff required.


 

Get Paid

Get Paid is the first company dedicated to providing up to date information on what peoples items are worth. Get Paid operate a buying service enabling millions of people to sell their items they wish to sell. The company helping to prevent loss of value and encourage the increase of new trade.

Get Paid installed RetailCam to measure the effectiveness of store promotion by comparing the footfall counting in before and after the promotion period. The management would make adjustment of the promotion planning based on the data.


 

qqEde and Ravenscroft Ltd

Ede and Ravenscroft Ltd provide ceremonial robes for all occasions, dress the judiciary, including providing handmade wigs, and ensure that graduates from all over the world look their best at graduation ceremonies. The footfall data enable Ede and Ravenscroft Ltd to know how their store font display attracts customers to walk into the store.

The door entrance is swing inward when open. RetailCam was installed 1 meter away from the main entrance to ensure the good accuracy of people counting.


 

ShetsonShetson Management Ltd

Shetson Management Ltd provides property and estate management services. RetailCam is able to identify the busy hours and improve the efficiency of staff planning.


 Public Institution

 rrNational Portrait Gallery

The National Portrait Gallery is an art gallery in London housing a collection of portraits of historically important and famous British people. National Portrait Gallery installed FootfallCam in multiple exhibition rooms to gather footfall data from each room. This is to determine which exhibition able to attract more visitors, how many were revisit, and dwell time. The data can be used for future planning to attract more visitors when organizing the similar exhibition.

 


 

ggCamden Art Center

Camden Arts Centre located in the London Borough of Camden, England. It is a place for contemporary visual art and education. Camden Arts Centre provide a platform for its audiences to engage with the process of making art through exhibitions, artist residencies, off-site projects and artist-led activities. The achievement of an event can be measure based on the customers footfall. It also determine which type of event attract more customers.


 

North West Regional College

North West Regional College (NWRC) is ahigher education college in the north-west region ofNorthern Ireland. Each year approximately 25,000 students attend the college to undertake a range of academic courses.

NWRC relies on student traffic pattern analysis to identify if and where changes need to be made to their facilities across their campuses, and take any necessary action. For example, they monitor students’ access to facilities when spring break comes to make necessary adjustment to staffing and the opening of relevant facilities to save cost.


 Entertainment Venues

ffTalarius

Talarius is the United Kingdom’s largest operator of Adult Gaming Centres (AGCs). Through their trading brands of Quicksilver, Silvers and Winners, they owns 172 venues and have c1000+ colleagues in permanent employment across the UK.  It operates about 180 gaming arcades under the Quicksilver brand, as well as 10,000 stand-alone gaming machines, is owned by Tatts Group, one of the biggest gaming companies in Australia.

As the United Kingdom’s largest operator of Adult Gaming Centres, Talarius needed to gain insights into footfall patterns, to determine their peak season. By understanding their moving patterns, they can provide sufficient facilities that needed by customer when needed. This can ensure their stores were giving customers the best possible service on the right time.

 


 

ccStar Amusement

Star Amusements is the game and music business operated for twenty five years.  They offer the newest games, jukeboxes, and various other amusement equipments. The store display different products in different section.  FootfallCam measure visitors by section and manager able to determine which sectionattract more customers.