RetailCam counter comes with an enterprise software where it allows retailer to manage multiple counters from different stores at a central location. It provides flexibility in integrating with retailer’s business system, such as ePOS system or staff management system to measure sales conversion or operation efficiency. The data collected from different stores also gives retailer a big picture if the business is operating on a healthy level or if a certain action is required to improve the sales or operation efficiency.
L’Occitane is an international retailer of luxurious beauty products from France, with over 2,000 stores worldwide. L’Occitane bought the counters directly from FootfallCam and installed the counters using their in-house electricians. Data collected from FootfallCam used to analyse traffic patterns, peak period, and rate of store front conversion. It provides parameters for effective staffing and marketing while save cost.
Bosideng is one of the largest fashion companies in China with over 7,960 stores, and is expanding overseas, including a £35 million flagship store on Oxford Street, London. They have stores of various sizes from small to large, with differing environment. Bosideng requires a reliable footfall counting system to aid their global expansion. The sales to footfall ratio able to measures the performance of staff and identify the best way to deploy staff from different stores.
United Colours of Benetton
Benetton Group is a global fashion brand, based in Italy, with a network of 6,000 stores internationally. Their stores typically have wide entrances, and high traffic such as at Oxford Circus and Knightsbridge in London. All the footfall data streams back to the central server at their head office in Italy. All the branches able to access the data for better resource planning and allocation.
TAG Heuer is the switzerland watchmaker of luxury timepiece, and part of the LVMH Group, with boutiques in 57 countries. TAG replaced its previous beam counters with FootfallCam for better accuracy. It is used to measure traffic patterns, to identify peak period, to gauge responses to events/marketing campaign and to monitor sales conversion.
North West Regional College
North West Regional College (NWRC) is a higher education college in the north-west region of Northern Ireland. The college has three main campuses: Each year approximately 25,000 students attend the college to undertake a range of academic courses. NWRC relies on student traffic pattern analysis to identify if and where changes need to be made to their facilities across their campuses. For example, they monitor students’ access to facilities when spring break comes to make necessary adjustment to staffing and the opening of relevant facilities to save cost.
The company was created in 1955 by the British tennis star Fred Perry, the last Briton to win the Wimbledon men’s singles title. Fred Perry prides itself on being the first British heritage brand to successfully blend sportswear with streetwear to create some of the most iconic styles of the last century. Today Laurel Wreath logo is recognisable worldwide, with shops and customers across 50 countries around the globe. As a retailer with a variety of situation and high volume of traffic of moving pattern, FootfallCam enables them to measure people accurately on different situation. Our people counter practices a series of video process algorithms to count people even they are moving in groups, in diverse directions, and intelligently discounting trolley, baby carriage, etc. Due to the variances of store environment, camera parameter settings can be fine tune to make sure it is adjusted to fit into the current store environment and to optimize the counting accuracy.
As a retailer with a variety of situation and high volume of traffic of moving pattern, FootfallCam enables them to measure people accurately on different situation. Our people counter practices a series of video process algorithms to count people even they are moving in groups, in diverse directions, and intelligently discounting trolley, baby carriage, etc. Due to the variances of store environment, camera parameter settings can be fine tune to make sure it is adjusted to fit into the current store environment and to optimize the counting accuracy.
Unilever is the world’s third-largest consumer goods company measured by 2012 revenue. Its products include food, beverages, cleaning agents and personal care products. The people counting system in FootfallCam able to measure the performance of staff by comparing number of sales and customers footfall from different store.
The store has two floors. Each floor display and sell different categories of products. FootfallCam is installed in each floor to compare the footfall rate at different floors. The sales conversion rate and customer dwell time at each floor can be compared to better understand the customer’s taste and current trend.
Calendar Club is the Europe’s biggest calendar store launched in Autumn 2003. Calendar Club UK specialise in retailing calendars and related merchandise during the busy shopping season.
The footfall data able to identify the peak season of customer visit. With the data, Calendar Club able to facilitate the production planning and staff planning easily.
Trek Bicycle Corporation
Trek Bicycle Corporation is a major bicycle and cycling product manufacturer and distributor. Trek bicycles are marketed through 1,700 dealers across North America, subsidiaries in Europe and Asia as well as distributors in 90 countries worldwide. With FootfallCam, number of customers flow and cross shopping from different stores can be identified easily.
Savills provides real estate services from over 600 offices throughout the Americas, Europe, Asia Pacific, Africa and the Middle East. FootfallCam able to identify the ratio of staff to customer and ratio of sales to customers. The problem of overstaff and understaff can be identified easily and establish corrective action plan quicker.